Live.Laugh.Lyds on the growth of female content creators in F1 - “We all deserve to be here”

From the Monaco Grand Prix to British Touring Cars, it’s been a busy year for content creator Lydia.

As Formula 1 continues its growth towards a dominant global audience, content creation dedicated to the sport has grown with it. What was once a few popular creators has blossomed into a full network of social media sensations that keep us up to date and entertained with the ins and outs of motorsport. 

Among them is Live.Laugh.Lyds, a rising star in the ever-growing constellation of F1 Tiktokers. 

Lydia attending the 2025 Monaco Grand Prix. Credit: Live.Laugh.Lyds

Her journey began when she was a university student, uninspired by her course and looking for an escape. One day, she put the TV on and caught the end of an F1 race, something that had been familiar in her household growing up, and the rest is history. Lydia was hooked,  and after some consideration, she dedicated her TikTok account to posting about the sport. 

“My entry into TikTok came from a place of sheer boredom,” she tells Females in Motorsport. “I hated my course and everything I was doing, and I needed a creative outlet. 

“I started when F1 TikTok was a lot smaller and there weren't many people posting, but everyone that I did see posting were women and I loved that. I felt like I had something to say, that I could make a space.”

Lydia first started creating content around the 2022 pre-season, centering her content around the car launches and shakedowns. She focused a lot on the pop culture elements of the sport, creating a series called the F1 Pop Culture Round Up. Her weekly posting schedule for the series began taking its toll when she realised that the time and effort she was putting into her videos wasn’t being reflected in views or likes, and she started to feel uninspired. Now that her audience has grown, and she has cemented herself online with her Live Comms videos - that feature a stack of bucket hats - Lydia has brought the series back. 

“This year, I felt like I could bring that back and make it longer form so I have more time to talk about things,” she says. “I started posting those to YouTube and they seem to be going down pretty well so far. 

“I've also started posting race weekend vlogs as well because I thought you know what? Most of us watch these races from home. Most of us aren't there. I watch from home, so I might as well just film it. Then I can just have a little race weekend vlog and get all the F1 girlies together. We can have little, cosy vlogs. So I guess I'm posting something for everyone. If you like a vlog, I've got vlogs. If you want pop culture, fun content, I've got that, too.” 

Since she started creating content, Lydia has been offered fantastic opportunities, from attending the BWT Alpine F1 Team car launch in 2023 and the Stake F1 Team KICK Sauber launch in 2024, to being invited to the 2025 Monaco Grand Prix. Recently, she collaborated with Team Viewer to interview F1 Academy drivers Chloe Chong and Nicole Havrda. She is also partnering with British Touring Cars, hoping to bring more female fans into the sport.  

Lydia tests out the racing simulator with Stake F1 Team KICK Sauber. Credit: Live.Laugh.Lyds

Just as Lydia noticed, F1 social media content is dominated by women, something Lydia is incredibly proud of - and also something she thinks the sport needs to take note of. 

“Since I have been posting TikToks and I have been watching F1, I have loved seeing the growth of women in this space,” she says. “I just love it. I love seeing the girls thrive. I love all the opportunities that have been given to women in this space over the last few years. I think it is a long time coming.

“F1 should thank us because we are very lucrative individuals. I know that this is true because I've been approached by the British Touring Car Championship this year because they want to tap into that fan base. 

“They want more eyes on their sport and I said you've come to the right place. If you want more eyes on things you need to welcome the women and obviously we've had a lot of push-back but we'll keep fighting.”

It’s all too real that women haven't always been well received by the motorsport community, but that is definitely something that is starting to change. Lydia and other incredible creators solidifying themselves as pillars of the community means that female voices are being amplified, and surely, that can’t be a bad thing. 

“We all deserve to be here,” Lydia says. “I don't possibly understand how it's a bad thing. I can't fathom in my head how it's a bad thing. Because surely more people watching the sport that you like is a good thing. I desperately want to get people watching IndyCar so every year I do like my propaganda because I want more people to watch what I'm into. I want more girlies to watch cricket. That's my next agenda. 

“80% of my followers are female. So I know that I've got the girls involved. And when you’ve got the girls involved, you know you're gonna have a nice time.”

From starting out as a student who hated her course, to being invited to the 2025 Monaco Grand Prix, Lydia is living proof that you can do it too. 

See it. Be it.